Azeb leads NewWave’s Market Intelligence practice and is the driving force to deliver insightful, actionable, and timely industry and competitive intelligence that leads to profitable new business product growth and development while enhancing brand positioning and awareness at NewWave. She is responsible for expanding and improving the company’s understanding and application of industry trends, competitive positioning, and strategies for our product roll-outs.

Since joining NewWave in September 2013, Azeb has passionately served the organization in many capacities. Her work initially began managing proposal efforts and successfully helped NewWave win the PQPMI and CCW contracts. Over time, as the company wanted to expand its brand and marketing focus, Azeb was promoted to run NewWave’s Marketing and Events initiatives. As the Marketing & Events lead, Azeb successfully led NewWave’s rebranding efforts to include the new company website.

Azeb also managed several successful and highly visible events. These events included managing a national quality conference for three years, the nation’s largest Health IT conference for five years, and dozens of partner and company events, which all received numerous accolades.

In her spare time, Azeb enjoys traveling the world with her husband and having dance-offs with her dog Willow.


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